Larry Busacca/WireImage With a new scent on store shelves and her glamorous red-carpet looks consistently gracing the fashion pages, Fergie seems to have her signature style down–but that wasn’t always the case. “There are many pictures of me from high school and I had the spiral perm and I scrunched my hair,” she tells PEOPLE. “I would take two hours sometimes to do my hair before school, which is ridiculous.

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Fergie Gets ‘Outspoken’ about Her Beauty Triumphs–and Tragedies
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Courtesy ELLE What do Amanda Seyfried, Lauren Conrad and Megan Fox all have in common? Other than being three of Hollywood’s most stylish stars, Elle magazine has just given each cool girl a well-deserved place on their list of 25 hottest women under 25! To help the magazine celebrate its 25th anniversary, Lauren, Megan, Amanda and Oscar-nominated actress Gabourey Sidibe get glam to grace four different covers for Elle ‘s October issue. So what do these “25-somethings” think about being in their twenties? Suited up in a gray wool Gucci pantsuit for the shoot, 24-year-old former Hills star LC says that it’s “your time to be selfish; you still have freedom.” But actress Seyfried, who donned a transparent Lisa Perry rain jacket over coordinating picnic red-and-white checked Chanel sweater and bikini bottoms, is a bit more cautious about turning 25, admitting, “the best thing is, I’m happy,” but “the worst is that I’m scared; the scariest thing is that I know it can’t be easy—the years to come.” And for newlywed Megan Fox? “They can’t grasp that I’m old enough to be married,” she says of people’s reactions to her new hubbie Brian Austin Green and her twenty-something status. To see who else made the list and hear more from these stylish stars, check out elle.com or pick up the October issue, on newsstands Sept

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Amanda Seyfried and Lauren Conrad Prove Just How Stylish ’25′ Can Be
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It doesn’t get any hotter than Megan Fox and soccer star Cristiano Ronaldo’s drool-worthy Emporio Armani Underwear ads . But these new teaser videos, which will accompany the label’s print ads , take sexy to a whole new level! For her part, Fox, dressed in an open white robe that reveals a lacy bra and panty set, opens a hotel room door to an unsuspecting male worker, while Ronaldo, clad in just his cotton briefs, walks in on a startled maid cleaning his suite. From Megan’s sultry bedhead to Cristiano’s famous abs, these short films take our breath away.

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WATCH: Megan Fox and Cristiano Ronaldo Sizzle in Emporio Armani Underwear Ads
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Being named Olay’s first North American celebrity ambassador isn’t a title Carrie Underwood is taking lightly. Just before the big announcement, we sat down with the country superstar to get her thoughts on her new beauty role and more. “It’s such a great partnership because it’s something I have been using for at least a decade now,” she tells PEOPLE in this exclusive video interview.

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EXCLUSIVE VIDEO: Carrie Underwood Shares Her Secret to Great Skin
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INF Hollywood might notoriously be obsessed with youth, but don’t tell that to Ben Affleck . While promoting The Town at the Venice Film Festival on Wednesday, the 38-year-old father of two gave cameras a glimpse of a little salt-and-pepper in his cropped dark hair as he attended a photocall for the film, which he both starred in and directed. Matt LeBlanc recently admitted to dyeing his hair throughout his run on Friends , which makes us wonder which other dashing male leads have been hiding their gray roots? And while we think Ben’s dash of silver is a distinguished touch on the always-handsome actor-director, we want to know what you think! Tell us: Do you like Ben’s salt-and-pepper hair? Or do you miss the all-dark look on him? –Jessie Goldberg

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Ben Affleck’s Salt-and-Pepper Hair: Love It or Hate It?
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Jamie McCarthy/WireImage With a little help from her sister and some of her girlfriends, Jessica Simpson proved last night that fashion is a family affair. The blonde bombshell kicked off New York Fashion Week Tuesday with a private party celebrating the launch of her new denim range. Using her closest gal pals, including little sister Ashlee Simpson-Wentz and television personality Cacee Cobb, Jessica treated fashion insiders to an intimate look at how her new jeans fit every shape and size–perfectly! Not only did Jessica’s guests get an exclusive preview of her upcoming spring 2011 collection, but they also received their very own pair of jeans, and were invited to upload a photo of themselves in their best-fitting style to Jess’s Facebook page . For each uploaded image, Jessica will make a $1-donation to her “A Beautiful Me” initiative, which aims to inspire self-esteem in the lives of young people.

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Jessica Simpson Launches Her Denim Line With Help from Famous Friends & Family
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Lionel Hahn/Abaca Marking her first beauty contract, Carrie Underwood is announcing in New York City this morning that she’s been named Olay Skin Care’s first-ever North American celebrity ambassador. And for the five-time Grammy award winner, who has been using Olay products for “at least a decade now,” there couldn’t be a better brand to break into the beauty business with. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise,” Carrie says in a statement. The country music superstar, who is about to kick-off her “Play On Tour” this fall, will appear in print and television ads for Olay’s “Challenge What’s Possible” campaign, scheduled to debut later this year. Check back for an exclusive behind-the-scenes interview with Carrie.

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BREAKING NEWS: Carrie Underwood Named Face of Olay Skin Care
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Courtesy Chanel Keira Knightley is hitting the chic Parisian streets for her latest ad campaign as the face of Chanel Coco Mademoiselle fragrance, and she’s sharing this stunning can’t-wait-to-see-more glimpse. Shot by director Joe Wright on the Place de la Concorde on Sunday, the commercial will feature the suited-up, helmet-clad star—dressed top-to-bottom in fall’s hottest shade of camel—giving us a few ideas about the direction the ad might be heading in.

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Keira Knightley Suits Up For Chanel Coco Mademoiselle
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Peter Lindbergh for VOGUE British style star Carey Mulligan is one of the few young actresses who has gained recognition for both her talent and her beauty , so it only makes sense that Vogue ‘s October issue celebrates both. “Being on an American Vogue cover, everyday I am pinching myself. It’s beyond anything I ever thought would happen,” says the Oscar-nominated actress in this behind-the-scenes video, shot on location in the south of France.

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VIDEO: Watch Carey Mulligan Model the Season’s Most Lavish Couture
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You might not have a ticket to tonight’s Fashion’s Night Out’s runway show, but that doesn’t mean you can’t get a front row view. Broadcasting live right here, courtesy of CBS.com , beginning at 7PM EST, you can watch as Gisele B

Courtesy New Balance The Project Runway catwalk isn’t the only place Heidi Klum is bringing high-style to the masses: Starting this October, the supermodel will also be taking over the gym with a new collection of workout wear to be sold exclusively online. “Busy women, like me, have changed their way of shopping. We now shop online,” she says in a release of her new activewear line, Heidi Klum for New Balance, which will sell only at Amazon.com

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FIRST LOOK: Heidi Klum for New Balance Collection
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Courtesy Simon G; Inset: Michael Williams/Startrak Forget the Hollywood paycheck! Jeweler-to-the-stars Simon G is giving away some serious bling—for free! One lucky participant will have the chance to nab this 18k rose-and-black gold ring set with 1.5 carats of white diamonds and over 3.5 carats of cognac colored diamonds. And this isn’t just any sparkler, this Simon G ring, which retails for $10,000, is the same design as one of Kim Kardashian’s favorite pieces. Not only has Kim worn her own “Leaf” ring to many red carpet events, but she also shares the same heritage as the jewelry designer–both are Armenian! Kim even showed her love for her ring on Twitter posting a close up of it

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Win a $10,000 Simon G Ring Just Like Kim Kardashian’s!
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Jerritt Clark/WireImage The Real Housewives of New York City might be used to their castmate Kelly Bensimon’s competitive spirit, but when it comes to a real rivalry, the reality star says that the competition is all in the hair. “Everyone is obsessed with my hair,” she told PEOPLE at a polo match to benefit Nacho Figueras’s Work to Ride Charity at the Bridgehampton Polo Club on Sunday. “They always want to touch it.” Her colorist, Bradley Irion, who was on hand at the event, explained how he gives Kelly that enviable color. “We worked with her natural texture,” Irion said. “And then we just added to the beauty

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Kelly Bensimon on Her Coif: ‘Everyone is Obsessed With My Hair’
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Richard Young/Startraks As New York Fashion Week approaches, it’s British style maven Victoria Beckham that seems to be at the forefront of many fashionistas’ minds. From her recent British Fashion Council nomination for designer brand of the year to landing the front page of The New York Times ‘ coveted Sunday Styles section, Posh seems to have earned herself the unlikely respect of the fashion crowd—no easy feat in the overcrowded celebrity-designer space. Her secret

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Victoria Beckham on Her Design Philosophy: ‘Would I Wear This?’
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Feast your eyes on Links of London’s newest face, Cat Deeley! We reported earlier that the So You Think You Can Dance host was tapped as the accessory brand’s first-ever global brand ambassador, and now we have a behind-the-scenes look at the making of Cat’s newest campaign! Shot by Luis Sanchis at London’s Smashbox Studios, the fall/winter images feature the British beauty as she shows off jewelry from Links of London’s 20/20, Infinity, Effervescence and Friendship lines. Earlier this month, the leggy blonde gave us a preview to the silver linked Friendship bracelets on the red carpet at the Teen Choice Awards.

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WATCH: Go Behind the Scenes of Cat Deeley’s Links of London Campaign
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Francois Durand/Getty Diane Kruger has a flawless face to match her courage with couture–but don’t expect the former model to be stingy with her beauty secrets. When it comes to making her gaze even more striking, Kruger knows where to turn.

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Diane Kruger on Doing a ‘Boyfriend Test’ of Her Calvin Klein Fragrance
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Circe Baumgartner/MTV STYLE From the wacky face paint to the all-over body glitter, it’s pretty clear that pop singer Ke$ha doesn’t really care what’s cool, which is exactly the look she is going for! When it comes to her style–and her new album– Ke$ha tells mtv.com , “It’s a celebration of being broke and not really caring what other people think.” And although the 22-year-old star has belted out musical hits that have heated up every dance floor across the country, you won’t find her spending her Hollywood paycheck on designer clothes. “It’s pulling from vintage, it’s pulling from contemporary, it’s pulling from the garbage…” she says about her outlandish clothes. Check out this video where the quirky Ke$ha will introduce you to her garbage-shopping secrets. And to hear more from Ke$ha on her beauty routine and how she removes all that glitter, visit mtv.com . –Jessie Goldberg

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Ke$ha on Her Style: ‘It’s a Celebration of Being Broke’
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She’s famously dropped from a size 16 to a 6 in a stunning trim-down, and now Jennifer Hudson is focusing her attention on those in need. The Weight Watchers spokesperson is teaming up with the brand’s Lose for Good initiative, which teaches families how to prepare healthy low-cost meals in an effort to help fight hunger and obesity. You can join Jennifer in helping the charity win–while you lose. Between Sept. 5 and Oct. 23, Weight Watchers members and online subscribers who lose weight or participate in other activities will help the company in its goal of donating $1 million to two leading hunger-fighting organizations: Share Our Strength and Action Against Hunger

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WATCH: Jennifer Hudson Launches New Campaign to Lose for Good
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Courtesy Elle Magazine Kate Hudson may rock some high-octane looks on the red carpet, but she prefers a more relaxed vibe when it comes to her everyday attire. “My personal style has never changed,” she tells Elle UK in its October issue, adding: “I love comfortable clothes and a lot of accessories.” In fact, the fewer clothes the better, says the actress and mom, who took time out from her Tuscan vacation with six-year-old son Ryder and British rock star boyfriend Matt Bellamy, to pose for the magazine’s cover. “I don’t like clothes that constrict me. It’s like, would you like to put some clothes on? No, I wouldn’t!” But one thing she’ll happily pile on?

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Kate Hudson: The Fewer Clothes the Better
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Fame She may have become famous for being one-fifth of the Spice Girls, but Victoria Beckham is winning major kudos for going out on her own as as designer. With her creations already loved by some of Hollywood’s hottest stars, the announcement of her 2010 British Fashion Award Nomination — heard by fellow fashionistas including Sienna Miller at the London nomination party — appears to be the next well-deserved step in Posh’s burgeoning fashion career. The red carpet regular was so excited about the prestigious nod that she took to her new Twitter account shortly after hearing the news, writing, “So honoured to be nominated for designer brand of the year from the British Fashion Council!!!!in love and light x VB x.” Having designed everything from her signature sheath dresses and denim to sunglasses and even Range Rovers , Victoria has quickly become well-versed in the world of fashion. And although the competition is steep, joining the likes of well-respected designers like Mulberry, Burberry and Pringle of Scotland as her competition in the Designer Brand category, we are confident that Posh will be victorious at the December 7 awards. –Jessie Goldberg

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Victoria Beckham Snags a British Fashion Award Nomination
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Courtesy Marie Claire Whether she’s on or off the Gossip Girl set, actress Blake Lively rarely gets it wrong when it comes to her fashion choices. Which is why it’s particularly refreshing to hear that the California native has shunned the services of a stylist to take charge of her own look. “I’ve always loved fashion,’ she tells the UK edition of Marie Claire in its October issue, on which she graces the cover.

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Blake Lively Doesn’t Use a Stylist But Pals Around with Karl Lagerfeld
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Glenn Weiner/ZUMA, Steve Granitz/WireImage, Krista Kennell/Sipa In this era of 3-D movies and HD TV screens, a star’s best asset is her perfect complexion. Luckily, these five ladies have the kind of flawless complexions that most of us can only dream about! Zoe Saldana may had her gorgeous glow may have been obscured under a layer of blue CG alien skin in Avatar , but she’s been showing if off since in her Calvin Klein ads and red carpet appearances. In her role as the newest face of Revlon, Jessica Biel offers up the perfect canvas to showcase the brand’s products. Eva Mendes often goes for barely there makeup perhaps to draw attention to her perfectly bronzed complexion

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POLL: Who Has the Best Skin in Hollywood?
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Michael Williams/Startraks It looks like Vienna Girardi is the most recent newly single gal to chop off her locks for a clean start. The reality star, who split from fianc

Courtesy Bebe; Inset: Seth Browarnik/Startraks Ever wanted to walk in the Kardashians’ sky-high stilettos for a day? Well, now you can! Kim , Kourtney and Khloe are adding sexy shoes and trend-right bags to their existing bebe designer collection . Set to hit bebe stores and online September 9, the Kardashians’ new accessories will embody their own unique breed of sex appeal while keeping in step with fresh-off-the-runway looks. And with footwear priced from $159-$228 and handbags set to retail from $79-$298, the latest additions to the sexy collection are not to miss.

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FIRST LOOK: Kardshians Add Shoes and Handbags to Their Bebe Line
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Frederick M. Brown/Getty What better place to flaunt your spanking new size-six self than to an Emmy party? After dropping a remarkable 50 pounds , actress and Jenny Craig spokesperson Sara Rue did just that, showing off her svelte figure in a chic Rory Beca dress at Entertainment Tonight ‘s Emmy party on Sunday

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How Sara Rue is Maintaining Her Slimmer Figure — And Loving It
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