Courtesy New Balance The Project Runway catwalk isn’t the only place Heidi Klum is bringing high-style to the masses: Starting this October, the supermodel will also be taking over the gym with a new collection of workout wear to be sold exclusively online. “Busy women, like me, have changed their way of shopping. We now shop online,” she says in a release of her new activewear line, Heidi Klum for New Balance, which will sell only at Amazon.com

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FIRST LOOK: Heidi Klum for New Balance Collection
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Courtesy Simon G; Inset: Michael Williams/Startrak Forget the Hollywood paycheck! Jeweler-to-the-stars Simon G is giving away some serious bling—for free! One lucky participant will have the chance to nab this 18k rose-and-black gold ring set with 1.5 carats of white diamonds and over 3.5 carats of cognac colored diamonds. And this isn’t just any sparkler, this Simon G ring, which retails for $10,000, is the same design as one of Kim Kardashian’s favorite pieces. Not only has Kim worn her own “Leaf” ring to many red carpet events, but she also shares the same heritage as the jewelry designer–both are Armenian! Kim even showed her love for her ring on Twitter posting a close up of it

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Win a $10,000 Simon G Ring Just Like Kim Kardashian’s!
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Jerritt Clark/WireImage The Real Housewives of New York City might be used to their castmate Kelly Bensimon’s competitive spirit, but when it comes to a real rivalry, the reality star says that the competition is all in the hair. “Everyone is obsessed with my hair,” she told PEOPLE at a polo match to benefit Nacho Figueras’s Work to Ride Charity at the Bridgehampton Polo Club on Sunday. “They always want to touch it.” Her colorist, Bradley Irion, who was on hand at the event, explained how he gives Kelly that enviable color. “We worked with her natural texture,” Irion said. “And then we just added to the beauty

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Kelly Bensimon on Her Coif: ‘Everyone is Obsessed With My Hair’
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Richard Young/Startraks As New York Fashion Week approaches, it’s British style maven Victoria Beckham that seems to be at the forefront of many fashionistas’ minds. From her recent British Fashion Council nomination for designer brand of the year to landing the front page of The New York Times ‘ coveted Sunday Styles section, Posh seems to have earned herself the unlikely respect of the fashion crowd—no easy feat in the overcrowded celebrity-designer space. Her secret

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Victoria Beckham on Her Design Philosophy: ‘Would I Wear This?’
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Feast your eyes on Links of London’s newest face, Cat Deeley! We reported earlier that the So You Think You Can Dance host was tapped as the accessory brand’s first-ever global brand ambassador, and now we have a behind-the-scenes look at the making of Cat’s newest campaign! Shot by Luis Sanchis at London’s Smashbox Studios, the fall/winter images feature the British beauty as she shows off jewelry from Links of London’s 20/20, Infinity, Effervescence and Friendship lines. Earlier this month, the leggy blonde gave us a preview to the silver linked Friendship bracelets on the red carpet at the Teen Choice Awards.

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WATCH: Go Behind the Scenes of Cat Deeley’s Links of London Campaign
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Francois Durand/Getty Diane Kruger has a flawless face to match her courage with couture–but don’t expect the former model to be stingy with her beauty secrets. When it comes to making her gaze even more striking, Kruger knows where to turn.

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Diane Kruger on Doing a ‘Boyfriend Test’ of Her Calvin Klein Fragrance
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Circe Baumgartner/MTV STYLE From the wacky face paint to the all-over body glitter, it’s pretty clear that pop singer Ke$ha doesn’t really care what’s cool, which is exactly the look she is going for! When it comes to her style–and her new album– Ke$ha tells mtv.com , “It’s a celebration of being broke and not really caring what other people think.” And although the 22-year-old star has belted out musical hits that have heated up every dance floor across the country, you won’t find her spending her Hollywood paycheck on designer clothes. “It’s pulling from vintage, it’s pulling from contemporary, it’s pulling from the garbage…” she says about her outlandish clothes. Check out this video where the quirky Ke$ha will introduce you to her garbage-shopping secrets. And to hear more from Ke$ha on her beauty routine and how she removes all that glitter, visit mtv.com . –Jessie Goldberg

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Ke$ha on Her Style: ‘It’s a Celebration of Being Broke’
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She’s famously dropped from a size 16 to a 6 in a stunning trim-down, and now Jennifer Hudson is focusing her attention on those in need. The Weight Watchers spokesperson is teaming up with the brand’s Lose for Good initiative, which teaches families how to prepare healthy low-cost meals in an effort to help fight hunger and obesity. You can join Jennifer in helping the charity win–while you lose. Between Sept. 5 and Oct. 23, Weight Watchers members and online subscribers who lose weight or participate in other activities will help the company in its goal of donating $1 million to two leading hunger-fighting organizations: Share Our Strength and Action Against Hunger

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WATCH: Jennifer Hudson Launches New Campaign to Lose for Good
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Courtesy Elle Magazine Kate Hudson may rock some high-octane looks on the red carpet, but she prefers a more relaxed vibe when it comes to her everyday attire. “My personal style has never changed,” she tells Elle UK in its October issue, adding: “I love comfortable clothes and a lot of accessories.” In fact, the fewer clothes the better, says the actress and mom, who took time out from her Tuscan vacation with six-year-old son Ryder and British rock star boyfriend Matt Bellamy, to pose for the magazine’s cover. “I don’t like clothes that constrict me. It’s like, would you like to put some clothes on? No, I wouldn’t!” But one thing she’ll happily pile on?

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Kate Hudson: The Fewer Clothes the Better
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Fame She may have become famous for being one-fifth of the Spice Girls, but Victoria Beckham is winning major kudos for going out on her own as as designer. With her creations already loved by some of Hollywood’s hottest stars, the announcement of her 2010 British Fashion Award Nomination — heard by fellow fashionistas including Sienna Miller at the London nomination party — appears to be the next well-deserved step in Posh’s burgeoning fashion career. The red carpet regular was so excited about the prestigious nod that she took to her new Twitter account shortly after hearing the news, writing, “So honoured to be nominated for designer brand of the year from the British Fashion Council!!!!in love and light x VB x.” Having designed everything from her signature sheath dresses and denim to sunglasses and even Range Rovers , Victoria has quickly become well-versed in the world of fashion. And although the competition is steep, joining the likes of well-respected designers like Mulberry, Burberry and Pringle of Scotland as her competition in the Designer Brand category, we are confident that Posh will be victorious at the December 7 awards. –Jessie Goldberg

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Victoria Beckham Snags a British Fashion Award Nomination
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Courtesy Marie Claire Whether she’s on or off the Gossip Girl set, actress Blake Lively rarely gets it wrong when it comes to her fashion choices. Which is why it’s particularly refreshing to hear that the California native has shunned the services of a stylist to take charge of her own look. “I’ve always loved fashion,’ she tells the UK edition of Marie Claire in its October issue, on which she graces the cover.

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Blake Lively Doesn’t Use a Stylist But Pals Around with Karl Lagerfeld
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Glenn Weiner/ZUMA, Steve Granitz/WireImage, Krista Kennell/Sipa In this era of 3-D movies and HD TV screens, a star’s best asset is her perfect complexion. Luckily, these five ladies have the kind of flawless complexions that most of us can only dream about! Zoe Saldana may had her gorgeous glow may have been obscured under a layer of blue CG alien skin in Avatar , but she’s been showing if off since in her Calvin Klein ads and red carpet appearances. In her role as the newest face of Revlon, Jessica Biel offers up the perfect canvas to showcase the brand’s products. Eva Mendes often goes for barely there makeup perhaps to draw attention to her perfectly bronzed complexion

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POLL: Who Has the Best Skin in Hollywood?
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Michael Williams/Startraks It looks like Vienna Girardi is the most recent newly single gal to chop off her locks for a clean start. The reality star, who split from fianc

Courtesy Bebe; Inset: Seth Browarnik/Startraks Ever wanted to walk in the Kardashians’ sky-high stilettos for a day? Well, now you can! Kim , Kourtney and Khloe are adding sexy shoes and trend-right bags to their existing bebe designer collection . Set to hit bebe stores and online September 9, the Kardashians’ new accessories will embody their own unique breed of sex appeal while keeping in step with fresh-off-the-runway looks. And with footwear priced from $159-$228 and handbags set to retail from $79-$298, the latest additions to the sexy collection are not to miss.

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FIRST LOOK: Kardshians Add Shoes and Handbags to Their Bebe Line
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Frederick M. Brown/Getty What better place to flaunt your spanking new size-six self than to an Emmy party? After dropping a remarkable 50 pounds , actress and Jenny Craig spokesperson Sara Rue did just that, showing off her svelte figure in a chic Rory Beca dress at Entertainment Tonight ‘s Emmy party on Sunday

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How Sara Rue is Maintaining Her Slimmer Figure — And Loving It
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INF Fragrance notoriously has the power to stir up feelings–but for Celine Dion, it’s able to spark as much emotion as any of her platinum-selling songs. “I remember buying my future husband a perfume that he was wearing at the time and I bought myself the same one to spray my pillow with his scent, and I was almost spraying my body with it,” she tells PEOPLE.

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EXCLUSIVE: Celine Dion on the Power of her ‘Brilliant’ New Fragrance
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After much anticipation over which designer would helm H&M’s next collaboration, the Swedish retailer is finally ready to dish! Coveted French label Lanvin will be the next high-fashion brand to bring its star-loved creations to the mass market store. “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” Alber Elbaz, artistic director of Lanvin, says in a statement confirming the collaboration this morning

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H&M’s Next Designer Collaboration Revealed: Lanvin!
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INF What better way to kick off New York Fashion Week than with a runway show featuring some of the most sought-after models in the industry? Gisele B

Courtesy Macy’s As if Jessica Simpson isn’t busy enough planning her pre-Fashion Week event where she is dressing “ real girls ” in her new denim line, she found the time to hang out with some real clowns. The circus performers, who are turning up in Jessica’s latest spot for Macy’s, which is part of their Find Your Magic campaign that takes us into the magical world that is the famed department store. In the commercial, more well-behaved designers and perfumers like Jennifer Lopez , Sean “Diddy” Combs and the Queen of the kitchen, Martha Stewart, take us behind the “employees only” door as they get their exclusive products in tip-top shape for consumers to swoon over. But, of course, Jessica finds herself in comic hot water as she chases a Macy’s balloon around the room after letting it slip from her pretty little fingers

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EXCLUSIVE: Jessica Simpson Clowns Around in Her New Macy’s Spot
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Courtesy Blackbird Design House There’s no doubt that Christina Hendricks knows how to make the most of a wardrobe of curve-hugging sheaths and dagger-sharp stilettos, but the Mad Men vixen’s latest venture shows a new side to her as she gets cozy in winter woolens for friend Tamara Mello’s Blackbird Design House collection. “I have worn Tamara’s scarfs, hats, sweaters and jewelry for years,” Christina tells PEOPLE. “She’s my best friend and we always collaborate, so it was only natural that I would model when she asked!” The designer echoes Hendricks’s sentiment, explaining “Christina and I have been friends for a million years.

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Christina Hendricks Found It ‘Only Natural’ To Model Best Friend’s Designs
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Courtesy of Pascal Mouawad; Inset: Jesse Grant/Wireimage Kim Kardashian has already collaborated with her sisters on a jewelry line with Virgins, Saints and Angels, but she’s going solo for her newest jewelry partnership. Kim Kardashian’s Belle Noel by Pascal Mouawad will launch in January 2011, with the 75-piece line going into top department stores, specialty stores and select online stores, including pascalmouawad.com . And we’ve got the first sketches from the line, all from the Honey Hexagon series — other series include Glam Rock, Gold Clusters and Peek-a-Boo, all meant to reflect a different facet of Kim’s personal style and taste. And with influences ranging from Hollywood icons like Carole Lombard and Sophia Loren to Lauren Hutton and Julie Christie, what’s not to like? Kardashian explains in a statement, “Belle Noel was inspired by the true art of costume jewelry that became popular in the ’30s. My collection ranges from understated, everyday pieces to bold, lavish creations.” And in case you think the line will all be meant for the red carpet, you are mistaken! Kardashian explains, “I wanted to create a line where you could go from day jeans to a cocktail party effortlessly without ever having to change your jewelry.” And with prices ranging from $11-$150, you’ll able to stock up for every occasion.

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EXCLUSIVE FIRST LOOK: Kim Kardashian’s New Jewelry Collection with Pascal Mouawad
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With former MTV VJ Alexa Chung’s sexy tomboy style and Madewell’s laid back feminine flair, we knew their design collaboration would be a match made in fashion heaven. And now, just days before Alexa’s collection hits stores next week, we have an exclusive behind-the-scenes peek at her ad campaign shot in Big Sur, California by stylist Venetia Scott. In this video, directed by John Urbano, Alexa frolics in a field showing off her new line, which runs the gamut from pretty dresses to striped overalls

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EXCLUSIVE: Behind-the-Scenes On Alexa Chung’s Madewell Campaign Shoot
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Baby Boomers, get ready to feel the burn again! Jane Fonda, 72, is springing back into her workout gear this fall to release two new DVDs designed for the generation that came of age feeling the burn from her first blockbuster workout tape, Jane Fonda’s Workout , debuted in 1982. “I’m very excited to be back in the fitness business,” Fonda told PEOPLE. “I know from experience and from my research how critical it is for boomers and seniors to be physically active. Even if they’ve never exercised in their lives, now’s the time and my programs are a good, safe way to do it.” The two titles, Jane Fonda: Prime Time Walkout and Jane Fonda: Prime Time Fit & Strong — both due out Nov. 30 — are not only for the senior set. Fonda says she also hopes to inspire “people who think that they are too far unfit to get fit again.” Tell us: Will you buy Jane Fonda’s new workout DVD?

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FIRST LOOK: Jane Fonda’s New Workout DVD Revealed
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Jason Merritt/Getty Kelly Osbourne, 25, hit the Emmy Awards red carpet on Sunday looking slimmer than ever in a black, form-fitting Tony Ward gown. What’s the secret to her new sleek physique? “Ever since Dancing with the Stars , I’ve tried to get in at least a half hour of cardio a day–nothing too crazy,” she tells PEOPLE. “My trainer Sarah Hagaman is amazing! She knows how to motivate me to go that extra bit without frustrating me.” The actress—who hits up Hagaman’s Blue Clay Fitness gym four times a week—now has a little extra incentive when it comes to keeping her looks camera-ready: She’s joined Joan Rivers as a panelist for the Fashion Police on E!. –Thailan Pham; reporting by Blaine Zuckerman SEE MORE OF THE BEST DRESSED STARS AT THE EMMYS HERE!

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The Key to Kelly Osbourne’s Amazing Body? Daily Cardio!
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Courtesy Lacoste Smelling fabulous while slamming down aces can be a tough task but one of tennis’ most talented is up for the Challenge! Lending his handsome face to Lacoste’s fragrance, Challenge , Andy Roddick reminisced to PEOPLE about his early cologne memories. “My dad had this green bottle when I was young and I remember we used to do family dinner on Thursdays, I was 8 or 9-years-old and that was big because he would let me wear his cologne and I thought I was pretty cool,” said the king of the court, who celebrated both his 28th birthday and a victorious first U.S. Open match on Monday. And although Andy’s off-court style is as casual as the athlete himself — with a uniform of a hat, jeans and a polo — he admits that photo shoot moments should probably be left to his supermodel wife , Brooklyn Decker.

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Andy Roddick’s Lacoste Campaign Gets Thumbs Up from Model Wife
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